Private Label

The globalized market.

In nowadays market Private Label products are gradually gaining preference over branded products . Many companies - in order to be competitive in the global market - offer lesser quality lines under their private labels , but , as you might expect , this practice will not last very long . Today, in fact, we should not evaluate these instruments only for using them only in the lower price end or for a limited amount of sectors, since the consumer has come to ask for more quality products (sometimes high quality ones) that he can buy under favorable terms if compared with branded products, even in an ever increasing number of sectors.

Our offer relative to Private Labels

In this market situation the support that our organization provides can be valuable - if not essential - for a correct orientation through the management of a private label: from the choice of goods to the labeling issues ; from the packaging to the delivery, underputting everything to quality control at every moment of its life in order to satisfy the demands of Customers and to offer them the greatest satisfaction in terms of quality and price .

Strong points of a Private Label

An important side of operating through Private Labels is certainly represented by the convenience of not having to organize any production, either in terms of frequency, neither in terms of quantity. Our organization also forwards to its customers the advantage represented by the fact that the producers that are involved in a chain of Private Label are skilled and experienced in that, and, therefore , they would offer their work without improvisation nor hesitation. In such an environment the customer must only take charge of setting the boundaries of the requests related to the Private Label to be activated and subsequently in monitoring and following up at various times the result of what he requested. It is obvious that the whole process takes and allows an high interaction between the partners, which contribute to the achievement of similarly high and profitable synergies and results.

Private label: a growing trend

The use of private labels is continuously increasing, as evidenced by industry watchers, and recently has also expanded cross-ways.

Surveys show a significant spread of private label (measured as a share of total products sold): in Switzerland (53%) and in Spain (51%), where the increase is detected both in terms of market share and of sales value; in Great Britain, Portugal, Germany, Belgium and Austria the share of retail sales position between 40% and 45% of the products sold; in other countries (Denmark, Norway, Hungary, Turkey and Italy) recorded increases in the private label market share relating to retail goods: in terms of number of products sold it has been achieved shares of 31% in France, 29 Holland% and 20% in Greece.

In some areas, private labels are achieving dominant positions with shares of products sold bigger than 50%: in paper and colonial industry in eleven Nations, in frozen food in ten Countries, and in pet food in nine Countries.

(sources: Nielsen, data provided by International Yearbook of Private Label)